| MKC601 RESEARCH METHODS(T/3-U/0-K/3) ECTS: 10 |
| Within the scope of the course; philosophy and science, ontology and epistemology, stages of scientific research, ethics, selecting the research topic, narrowing the research topic and formulating the research problem, determining hypotheses, quantitative and qualitative research, determining the scope and limitations of the research, preparing a scientific report and examples of scientific research. |
| MKC602 MEDIA AND CULTURAL STUDIES (T/4-U/2-K/5) ECTS:20 |
| The study of communication and culture in particular is an interdisciplinary field that aims to utilize the subjects, tools and methods of human and social sciences. This modern discipline, which takes culture in its broadest sense as its object of research, gives students the opportunity to think and research in fields such as literature, cinema, folklore, history, anthropology, sociology and their intersections. Accordingly, Media and Cultural Studies I is a basic course that aims to understand plural and diverse perspectives and to investigate all traditional and contemporary aspects of communication and culture within the diversity of human and social sciences disciplines. |
| MKC603 SEMİNAR (T/0-U/0-K/0) ECTS: 5 |
| Determining the topic of the academic study, creating the question and axis of the study, appropriate literature review, research method and writing styles and effective presentation of the academic study. |
| MKC610 MEDIA and CULTURE INDUSTRY (T/3-U/0-K/3) ECTS: 5 |
| The media industry has undergone a major change and development in terms of access and content power with the developments in the field of digital technology. In particular, the dimensioning of access in terms of personalized transmission has also changed advertising practices. The advertising industry, which constitutes the most important economic income area of the media in the market order, has also grown and developed globally. With this course, the changes in the media industry in terms of management and practice in parallel with technological developments will be discussed and the change of advertising in the face of these new developments will be analyzed. The functioning of the media and advertising industry and its effects on the market system will be discussed. |
| MKC611 MEDIA-CULTURE-POLITICS RELATIONSHIP (T/3-U/0-K/3) ECTS: 5 |
| Within the scope of this course, the power of the media, which is the catalyst of social and political mobility, to influence culture and politics and its shaping by these variables will be discussed. In this framework, the topics of ideology and culture, ideology and mass media, media and global culture will be discussed; the current form of the relationship between media, culture and politics and the questions raised by this new form and the different answers to these questions will be emphasized. The reflections of political and cultural transformations in the social sphere will be discussed from the critical perspective of communication sciences, without ignoring economic and sociological relations. The transformation of the reader/viewer into a customer and the citizen into a voter will be analyzed in the context of national/international debates and examples in the context of historical context. |
| MKC612 GENDER IN CINEMA (T/3-U/0-K/3) ECTS: 5 |
| This course aims to understand how gender is “constructed” by cinema by approaching gender as a category of knowledge. |
| MKC613 FILM PHILOSOPHY (T/3-U/0-K/3) ECTS: 5 |
| The main aim of this course is to develop writing and thinking skills in the field of film philosophy. The course builds an understanding of the contribution of scenes and sequences to holistic understanding through the details they contain within themselves, the characteristics of filmmaking and the identification of themes and styles inherent in film, and the ways of discussing and writing about film culture. This course is designed to analyze and evaluate cinema in these contexts by providing the tools to recognize and treat it as a collaboratively created work of art, an example of technical craftsmanship, a sociocultural and ideological production, and a product of the global media field. |
| MKC614 ORAL CULTURE STUDIES (T/3-U/0-K/3) ECTS: 5 |
| The aim of this course is to critically analyze culture and representation. This course aims to focus on the representation of gender, ethnicity, minorities, religion and class. |
| MKC615 VISUAL IMAGES IN PUBLIC OPINION FORMATION (T/3-U/0-K/3) ECTS: 5 |
| Within the scope of this course, it is aimed that students learn the theoretical background of visual images in public opinion formation and their reflections on their practices. |
| MKC616 DIGITAL COMMUNICATION and NEW MEDIA (T/3-U/0-K/3) ECTS: 5 |
| The aim of this course is to work on the concepts of digital communication and new media, to catch up with current approaches and to develop an understanding that will carry digital communication methods into the future and to be competent in the field of communication. Recognizing the new media and also developing an awareness of the effects of this new technology. |
| MKC617 CRITICAL FILM ANALYSIS (T/3-U/0-K/3) ECTS: 5 |
| The course will treat film as an object of cultural and critical analysis, focusing on film analysis, film theory and criticism through advanced techniques of film literacy. Various conceptual, theoretical and analytical approaches are used to analyze and evaluate films in their content and form. Thus, it will be possible to comprehend, evaluate and express films in more depth with their social and cultural influences and interactions. Students will critically analyze 2 films of their choice during the semester and thus will be able to make the academic literary application of the course. |
| MKC618 POPULAR CULTURE and CINEMA (T/3-U/0-K/3) ECTS: 5 |
| The course will cover popular culture and consumer culture, identity in postmodern theory, popular cinema, popular idols in cinema, discourses and genres of popular cinema. Students taking the course will gain a general perspective on popular culture and cinema in the context of both theory and practice, and thus will better understand the impact of popular culture, which surrounds our lives in every aspect, on cinema. |
| MKC619 ETHICS IN NEW MEDIA (T/3-U/0-K/3) ECTS: 5 |
| New media and the sharing possibilities offered by the internet have once again brought the problematic of media ethics to the fore. This course examines the concept of ethics in new media as a new form of media ethics and discusses it in legal and philosophical terms. It also brings current debates in this context to the agenda and raises awareness in students. Within the scope of the course, historical and current events will also be examined in the context of media ethics and critical approaches will be asked from students. |
| MKC620 THE POLITICAL ECONOMY OF NEW MEDIA (T/3-U/0-K/3) ECTS: 5 |
| Public buildings; district governorships, governorships, municipal palaces, schools, health structures, university units, libraries, museums, etc. A concrete subject is selected and interior design is made. The definition of public building, environmental relations, installation systems, interior equipment elements, lighting, acoustics, light, color, function and communication are determined and new interpretation and design applications are made to the students. |
| MİKC621 ALTERNATIVE MEDIA and SOCIETY (T/3-U/0-K/3) ECTS: 5 |
| The aim of this course is to recognize the possibilities of alternative media that claim to be the voice of those who cannot be heard in mainstream media and to adopt the requirements of rights journalism that respects gender, racial, cultural and religious differences, which can be found mostly in alternative media. The course covers topics such as participatory democratic media model, alternative and radical media concepts, civil society development and the role of media, human rights and media, hate crime in media and citizen journalism. |
| MKC622 SLOW JOURNALISM and THE STRUCTURE OF THE MEDIA IN TURKEY (T/3-U/0-K/3) ECTS: 5 |
| The aim of this course is to explain in detail what slow journalism is, which is an understanding that wants to shape the perspective of journalism and journalism in terms of quality content production, and to show its application areas, as well as to analyze the media structure in Turkey and to evaluate the current situation in a critical framework. The course covers topics such as the slow movement, political economy of media and journalism, globalization, speed and corruption, investigative journalism, slow journalism and new communication technologies, media industry and slow journalism, alternative media and slow journalism, slow journalism and culture industry. |
| MKC623 CLASSIC NARRATIVE CINEMA and HOLLYWOOD (T/3-U/0-K/3) ECTS: 5 |
| The aim of the course is to examine Hollywood, which has marketed the most remarkable examples of classical narrative cinema to the whole world, especially Europe, since the 1920s, in the context of production style, content design and marketing methods, and to trace the ideas and values conveyed to the audience through these films. Within the scope of the course, Hollywood cinema will be divided into periods, the political, economic and cultural conditions of the period in question will be investigated and the relationship between the films and the audience will be tried to make sense of. |
| MKC624 CINEMA and RELIGION (T/3-U/0-K/3) ECTS: 5 |
| The aim of the course is to determine how various religious beliefs and teachings are made visible in cinematic works. Common religious views such as Islam, Christianity, Judaism, Buddhism, Hinduism, Shamanism, Buddhism, Christianity, Judaism, Buddhism, Hinduism, Shamanism, etc. are explored and their positive/negative presentations in cinema are analyzed through sample works. |
MKC625 AUTEUR THEORY and ADVANCED FILM ANALYSIS (T/3-U/0-K/3) ECTS: 5
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| The aim of the course is to analyze how directors from different countries define their own cultures in their creative narratives with common themes and to examine how similar conflicts are resolved in different cultures. The selected directors and their works will be analyzed according to the auteur theory, the cultural codes in the films will be paraphrased and compared with each other. |
MKC626 DATA MANAGEMENT (T/3-U/0-K/3) ECTS: 5
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| The concept of big data, which has become popular with the widespread use of digital devices, covers all kinds of data produced at any time that can be processed and can provide semantic unity. With ‘Online Behavior Analysis’, it can be managed with cookies placed according to location, demographic, SES Group, purchasing behaviors, web browsing, social media and e-mail behaviors. Data Management: It is to process consumer data well and develop sound targeting tactics in order to implement effective marketing programs. Data mining involves studying data using computer data analysis software to find meaningful information and help build relationships. Data mining involves two activities: Profiling customer segments and building models that predict future buying behavior based on past purchases. |
| MKC627 DIGITAL CONTENT MANAGEMENT and DIGITAL MARKETING (T/3-U/0-K/3) EcTS: 5 |
| Since the content available on social media is user-generated, creativity has gained importance and the age of participation has dawned. The rigid distinction between producing and viewing media content has disappeared. It became important for people to be innovative and take the lead in innovations. Opinions, not facts, became important, being sincere, not objective, became important. Content is a comprehensive concept that refers to everything that is created and uploaded to a website: words, images, tools and other things that are there. So all the pages on your website are content: homepage, about us, frequently asked questions, product information pages, etc. all pages encompass everything you create as part of your work. Videos, e-books, podcasts, your social media page, tweets, your likendin page, etc. are all forms of content. For example, Viral Marketing, one of the interesting advertising tools of digital marketing, is an electronic form of word of mouth. It is the creation of entertaining and informative messages for consumers to transmit to each other electronically. |
| MKC628 SOCIAL CRM (CUSTOMER RELATIONSHIP MANAGEMENT IN ARTIFICIAL INTELLIGENCE MARKETING AUTOMATION) (T/3-U/0-K/3) ECTS: 5 |
| Today, there has been a new breakthrough under the new media. This new phenomenon is called ‘Social Media’. It is the sharing of people’s ideas, perceptions, experiences and predictions of technologies and applications online on their social pages (videos, blogs, music, photos and news, etc.). Companies should analyze their existing customers and potential customers well, calculate their lifetime value, and build their communication strategy on the basis of long-term, empathetic, interactive bonding. In this age of abundance, turning consumers/customers into their friends in the first step, into recommenders when they maintain stronger relationships, and into company or ‘brand advocates’ in the top step will improve the reputation of their brands and make them always the preferred brand. It will make it a ‘lovemark’ with less cost and better communication. |
| MKC629 STRATEGIC COMMUNICATION MANAGEMENT IN NEW MEDIA (T/3-U/0-K/3) ECTS: 5 |
| It refers to an interactive environment that emerged with Web 2.0. These are environments that users manage, independent of time and space, and share content and information. With the introduction of Web 2.0 and even 3.0 to the user service, social media enables one-way information sharing to reach two-sided and simultaneous information sharing. It involves communication based on the individual, which does not require commitment due to its time, space and mobility, and is based on sharing and discussion. Meeting, sharing, discussing and being informed on social media platforms creates wealth. After social media, many things have started to change in human life. Since every individual who adds content is equal in the use of social media, a suitable environment is provided for the idea of democracy to settle in people’s minds. In this way, users of social media platforms have the opportunity to freely express their opinions. This situation creates an environment of social interaction and increasingly virtual communities with comments and feedback from other people, whether they know them or not, on the thoughts and posts that people put forward on the internet. It is now much more difficult and laborious to influence target audiences in communication. We need to develop strategies, tactics and methods. Because even the way we address our target audience has changed. It has become imperative that we move from product or consumer-centered communication to communication on understanding ‘human’ with the semantic structure of Web 3.0 and 4.0. In the strategic branding process, it is necessary to identify points of similarity and difference with the target market, competitors and competitors. Brand knowledge, brand awareness and brand image contribute to building customer-based brand equity. Within this process, it starts to gain a place in the consumer’s mind. A solid bridge must be built between the brand and the consumer. Positioning is one of the most important elements in the road map to be followed while building the brand. |
| MKC630 HEALTH TOURISM AND CULTURAL COMMUNICATION (T/3-U/0-K/3) ECTS: 5 |
| Since the concept of communication itself covers a very wide area, the field of health communication also includes many practices. While these practices can be seen as physician-patient communication at the individual level, mobilizing a whole society at the campaign stage are also practices that can be considered within the framework of health communication. It is the art and technique of informing, influencing and motivating institutional, individual and social masses about important health problems. Health communication includes disease prevention, health promotion, health policy and health work, as well as improving the quality of life and the health of individuals in society. It is the field of theory, research and practice linked to understanding and influencing the interdependencies of communication (symbolic interactions of messages and their meanings in form), health-related beliefs, behaviors and outcomes. The tools that can be used in health communication are also diverse. Sometimes a brochure is sufficient to inform people, while other times face-to-face communication may be more useful depending on the level of education of the target group. We can call the planned travel to another country from the place of residence to receive health services for any reason ‘Health Tourism’, while traveling for business or vacation purposes, we can call the unplanned and sudden service receipt that has to receive health services from the country where they are located ‘International Patient’. The communication we establish with them should be cultural communication elements and techniques. |
| MKC631 MULTIDISCIPLINARY COMMUNICATION (T/3-U/0-K/3) ECTS: 5 |
| The phenomenon of communication is in harmonious cooperation with all disciplines based on ‘human and society’. It is a social science that transfers the desired message to the targeted audience, introduces it, and can change attitudes. Multidisciplinary can be used in scientific or technical fields by using more than one discipline together with advanced communication management in different disciplines. For example, new concepts such as Retail Business Communication, Health and Health Institutions Communication, Digital Marketing Communication and Social Responsibility Communication can be applied in the course. |
| MKC632 CRISIS MANAGEMENT ON SOCIAL MEDIA (T/3-U/0-K/3) ECTS: 5 |
| Thanks to social media, we have to be open to ‘Crisis management’ at any time. Crisis management is the activity of planning and implementing plans against situations that negatively affect the activities of the organization and damage its reputation in the eyes of the target audience. In general, the crisis process; In addition to evaluating the crisis process in three different ways as pre-crisis period, crisis period and post-crisis period, it is also possible to examine the crisis conceptually in six different phases as the starting point, incubation period, emergence moment, attack phase, recovery phase and restructuring phase. However, in addition to the scenarios and rules you have created beforehand in social media, we need to plan very professionally the control, follow-up and execution processes of any crisis that may occur outside of you. |
| MKC633 ADVERTISING SEMIOTICS AND CULTURAL ANALYSIS (T/3-U/0-K/3) ECTS: 5 |
| Reading and analyzing visual/linguistic/auditory advertisements and utilizing semiotics and visual semiotics for effective and persuasive messages. |
| MKC634 INTERCULTURALITY IN COMMUNICATION TEXTS (T/3-U/0-K/3) ECTS: 5 |
| Analyzing how texts differ or should differ according to the cultural environments in which they are produced. Transferring the methods of analysis related to the field of communication and supporting students to understand, interpret and reproduce the texts in question (verbal / non-verbal) with the support of cultural indicators. |
MKC635 BRAND, IDENTITY AND CULTURE (T/3-U/0-K/3) ECTS: 5
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| Concepts related to brand will be discussed and global brand strategies, global brands and brand identity creators will be discussed. Based on the Global / Local opposition, brands will be analyzed. |
| MKC636 GLOBALIZATION AND MEDIA (T/3-U/0-K/3) ECTS: 5 |
| With the technological developments and the ease of communication, the world is becoming smaller in a global sense. Social, cultural, commercial, economic and political changes and transformations are spread through the media and affect the whole world. While the world is becoming a “global village”, mass communication systems are digitalizing and developing and eliminating the borders between countries. With the course, the effects of the media on the globalization process, the new media market formed as a result of globalization will be discussed and its cultural, social and political effects will be analyzed. |
| MKC637 COMMUNICATION AND CULTURAL POLICIES (T/3-U/0-K/3) ECTS: 5 |
| Culture is an important component of social structure and life, and one of the main subjects of cultural existence is communication. Communication plays a major role in the development and change of social structure and culture. It is especially important in terms of the formation and functioning of the communication industry, the formation of cultural content, and the development of dominant cultural structures. The aim of the course is to comprehend the link between the functioning of the mass communication industry and cultural policies in line with the development of cultural policies in Turkey and the world. In order to understand the formation and development of culture and dominant culture, the question of how communication works is answered and the traces of the mass communication industry in the formation of cultural policies are conveyed. |
| MKC638 CONSUMER BEHAVIOR (T/3-U/0-K/3) ECTS: 5 |
| The role of consumer behavior in marketing, consumer marketing relationships, consumer behavior in terms of marketing effectiveness, the basics of consumer behavior and factors affecting consumer behavior, consumer behavior in purchasing decisions, consumer behavior research are the main topics of this course. |
| MKC639 COMMUNICATION AND LEADERSHIP (T/3-U/0-K/3) ECTS: 5 |
| Leadership requires successful human communication. What are the basics of successful human communication? How can a manager become a leader through effective and successful communication? What should be the basic qualities of a leader? How does a leader persuade? The most important job of a manager is to organize and coordinate his/her employees. The most important issue here is to ensure productivity in the organization. How can the leader qualified manager fulfill this task? Answers to all these questions will be discussed in the course. |
| MKC640 RESEARCH METHODS AND ETHICS IN COMMUNICATION SCIENCES (T/3-U/0-K/3) ECTS: 5 |
| Emphasizing the importance of scientific research, transferring information about the research methods and techniques that should be used in scientific research and the ethical problems that may be encountered especially in the field of communication studies and theoretical and observational studies on the problems experienced are included in the scope of the course. Fundamentals of scientific research, data collection and analysis techniques, the concept of ethics, hypothesis generation, qualitative and quantitative research techniques will be the main subject of examination. |
| MKC651 POLITICAL COMMUNICATION AND LEADER IMAGES (T/3-U/0-K/3) ECTS: 5 |
| Public communication, perception management, crisis communication and election campaigns of leader profiles, which are the main actors of political communication, are included in the course. In this direction, examples of leaders from Turkey and the world are evaluated comparatively in the context of leader communication. In the 21st century, when information is poisoned in the political communication process, the fight against disinformation and positive and negative communication campaigns carried out on social media are discussed. Political Communication Strategies, Election Campaigns, Political Leadership Theories, Political Communication and New Media Relationship, Political Leader Profiles from Turkey, Crisis and Risk Communication, Disinformation, Public Opinion Research, Perception Management and Impression Management, Public Communication will be the main subject of examination. |
| MKC652 PLAYWORKS AND CULTURE (T/3-U/0-K/3) ECTS: 5 |
| The “Game Studies and Culture” course offers students the opportunity to understand the evolution, cultural impact and social role of digital games. This comprehensive course introduces students to the basic principles of game design, addressing artistic elements such as graphic design, sound design and game aesthetics. It also evaluates the educational and psychological impact of games and examines the economic and commercial dimensions of the game industry. Students analyze the role of game culture on social interaction and norms while developing critical thinking skills. The course provides a framework for students to understand the cultural, artistic and social significance of digital games as more than just a means of entertainment. |
